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Author Topic: 刘强东27亿买下北京翠宫饭店,却并非为了开酒店  (Read 1241 times)

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刘强东27亿买下北京翠宫饭店,却并非为了开酒店

2019.02.12
          
记者|牛牧江曲


继在北京亦庄区域接连买地后,京东再次布局地产业。

据工商资料显示,2019年2月2日,北京京东尚科信息技术有限公司(下称“京东”)成为北京翠宫饭店(下称“翠宫饭店”)的唯一投资人,原投资人北京市海淀区国有资本经营管理中心退出。

变更后,刘强东的女助理张雱任翠宫饭店法人,京东认缴出资4.8亿元,100%持股翠宫饭店股权。

位于北京市知春路76号的翠宫饭店开业于1998年,北临“宇宙中心”五道口,西接“中国硅谷”中关村。这座有着传统中式建筑特色的老牌五星级酒店在过去的二十余年里光环无数,曾下榻过著名物理学家霍金、也作为2008年北京奥运会签约酒店接待八方来客、还见证过小米手机从无到有的诞生。

但在不少世界知名品牌五星级酒店入京布局和各种新兴风格酒店的迭代压力下,翠宫酒店辉煌不再。据公开财报显示,截至2018年9月30日,翠宫酒店实现营收1801.78万元,净利润亏损4710.47万元,总资产为7.31亿元,负债为7.84亿元,所有者权益亏损5361.81万元。

从2016年开始,翠宫饭店以内部装修为理由停业,此后再未开业。2017年年底,翠宫酒店原业主北京首创集团以26亿元的价格将其挂牌出售,但一直没能等来买主。

2018年11月26日,已代替首创成为翠宫饭店投资人的北京市海淀区国有资本经营管理中心将翠宫饭店二次挂牌出售,挂牌价格约26.83亿元。公告显示,翠宫饭店100%股权挂牌价格约为19亿元,债权部分挂牌价约为7.6 亿元。挂牌公告还要求,意向受让方须为高新技术企业且上一年净资产不低于人民币50亿元。

但京东这次100%收购翠宫饭店的股权及债权,目的可能并不是进军酒店业。

第一太平戴维斯华北区市场研究部助理董事李想在接受界面新闻采访时分析称,京东收购翠宫饭店的目的性非常明确,即通过“酒改写”改造成为写字楼。对于一直在北京亦庄偏居一隅的京东而言,收购翠宫饭店是其进入互联网企业云集的海淀区的机会,有利于京东未来的人才招募与中小型互联网企业的孵化和并购。

京东的回应也证实了上述猜想。京东方面回应媒体称,未来该项目将改造成以科技研发、商务办公为主,成为京东集团在海淀区产业发展的载体空间。

事实上,在此次收购之前,京东已频频涉足地产业。

2012年1月,京东以2.95亿元起始价竞得亦庄一宗约4.5万平方米的地块,后建成京东新总部大楼。2017年8月,京东以38.5亿元底价竞得一宗位于京东新总部大厦西侧的土地,占地面积约6.6万平方米。

京东最近的一次拿地发生在去年。2018年6月,京东再次以底价18.3亿元摘得北京市挂牌出让的一宗位于北京亦庄的商业办公地块,这也是京东第三次在北京亦庄拿地。

此次收购翠宫饭店,也意味着京东在北京亦庄区域接连拿地后,终于依靠这桩收购进军互联网企业云集的北京海淀区,而曾在中关村创业起家的刘强东也终于重返中关村。

Source: 刘强东27亿买下北京翠宫饭店,却并非为了开酒店



 

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