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Author Topic: 快看 | 爱马仕2018年收入逼近60亿欧元,亚洲地区增长强势  (Read 1293 times)

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快看 | 爱马仕2018年收入逼近60亿欧元,亚洲地区增长强势

2019.02.11
          
记者 | 张馨予


根据爱马仕日前公布的2018年财务业绩报告,集团2018年的收入按固定汇率计同比上涨10%达到59.66亿欧元,其中第四季度收入同比上涨10%,所有地区均录得增长,2018年集团毛利率接近34%。

按地区划分,除日本以外的亚洲地区收入大涨14%,中国地区的销售尤其强势。2018年爱马仕在中国扩建并更新了上海IFC门店,新开了香港、长沙以及西安门店,并于2018年10月上线中文版官网。

日本和美国的收入分别增长8%和12%,除法国以外的欧洲地区收入录得8%的增长,英国和意大利地区表现良好,法国地区的收入则上涨6%。​

按业务品类划分,包括手袋在内的皮具部门销售额上涨9.4%。2018年爱马仕集团着重提高皮具部门的生产能力,目前皮具部门的销售额在总销售额的占比已将近一半。成衣和配饰部分销售额则大涨14.1%,目前销售额占总销售额的四分之一。丝绸和纺织品销售上涨3%,香水部分销售额增长9%,手表业务销售额增长10%,包括珠宝、生活艺术和餐桌艺术在内的其他业务增长20%。​


爱马仕2019春夏系列 图片来源:Spotted



 




加拿大皇家银行奢侈品分析师Rogerio Fujimori表示,爱马仕的业绩令人相信集团在2019年也将有很好的表现。​

爱马仕最近一直在新开工作坊,日前宣布将在法国诺曼底开一家雇佣250名工人的新工作坊。

爱马仕集团首席执行官Axel Dumas在报告中对2018年的业绩表示满意。“在全球环境不稳定的情况下,我很高兴爱马仕的收入能逼近60亿欧元,,这样的业绩表现反映出我们产品的吸引力。”

想读到更多不一样的时尚新闻,可以试试关注微信公众号“穿T恤的女魔头(ID:teedevil2018)”:



 

Source: 快看 | 爱马仕2018年收入逼近60亿欧元,亚洲地区增长强势



 

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