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Author Topic: 尼康发布截至 2024 年 3 月财年财报 | 影像业务强势发力  (Read 122 times)

ZhangAlix

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尼康发布截至 2024 年 3 月财年财报 | 影像业务强势发力

2024-05-22
      尼康正式发布截至 2024 年 3 月的全财年财报(2023 年 4 月 1 日-2024 年 3 月 31 日)。数据显示,本财年尼康集团销售收入总额为 7,172 亿日元,较上一财年上涨 891 亿日元,同比涨幅达 14.2%;营业利润共计 397 亿日元,超出利润预期多达 37 亿日元。旗下诸多事业部中,影像业务部门表现尤其突出,全年销售收入高达 2,797 亿日元,较去年同期的 2,271 亿日元增长约 23.2%;营业利润也随之突破 465 亿日元,超去年同期 422 亿日元。基于集团本财年的出色业绩表现,尼康将下一财年的销售收入预期设为 7,450 亿日元。
尼康 Z 8 与尼康 Z f
在过去的一个财年里,尼康面向中高端市场,推出了多款性能卓越的机身与镜头,在吸引业界广泛关注的同时收获了强烈的市场反响。尼康 Z 8 于 2023 年 5 月 10 日正式发布,其源于 Z 9 的先进光学技术与更加轻便紧凑的机身为用户提供了专业级的影像与视频解决方案,使之成为全球无数摄影爱好者与专业摄影师的心仪之选。本财年发售的另一款微单尼康 Z f 于 2023 年 9 月 20 日正式发布,传承自尼康 FM 2 的经典造型精准契合了摄影发烧友们对复古外观的热爱,强大的性能更为用户的个性化表达带来了更多选择与可能。
机身之外,本财年发布的 7 款尼克尔 Z 镜头也同样亮点不断,满足了广大用户对镜头的多元化需求:尼克尔 Z 135mm f/1.8 S Plena 一经发布就在业界引起了轩然大波,其柔美的虚化与优美自然的渲染效果为无数用户带来了震撼。尼克尔 Z 70-180mm f/2.8、尼克尔 Z 180-600mm f/5.6-6.3 VR、尼克尔 Z 28-400mm f/4-8 VR 等变焦镜头则覆盖了广泛的焦距范围,以强大的灵活性应对多种摄影场景的挑战。尼克尔 Z 600mm f/6.3 VR S 则满足了长焦轻量化的需求,在汽车、运动、野生动物等长焦拍摄主题中具有竞争力。对于 APS-C 画幅用户,尼康还于本财年发布了尼克尔 Z DX 12-28mm f/3.5-5.6 PZ VR、尼克尔 Z DX 24mm f/1.7 两款 DX 格式镜头,充分满足各层次用户对镜头的多样化需求。
尼克尔 Z 135mm f/1.8 S Plena 与尼克尔 Z 28-400mm f/4-8 VR
在软件方面,尼康始终致力于产品固件的更新升级,为用户带来可持续的使用体验以及售后保障。本财年中,尼康推出了尼康 Z 9 的 4.00、4.10 和 5.00 版本固件以及尼康 Z 8 的 2.0 版本固件,更新了自动拍摄、高速画面捕捉、像素移位拍摄等多个全新功能,以精益求精的精神持续完善机身的可操作性与功能性。

在用户体验方面,尼康丰富的线上与线下活动搭建了与用户交流沟通的桥梁。线下活动中,“尼康超级创意营”、“尼康创意营” 及 “尼康创意营外拍活动” 等活动的足迹遍布全国大江南北,拉近了尼康与用户间的距离。尼康也积极于各类展会中亮相,在进博会、2023 China P&E、P&I 等展会中均有尼康的身影,向更多人传递尼康独到的魅力。同时,各类线上活动也同样精彩纷呈。其中,尼康中国官方抖音账号于 2023 年 9 月与用户们正式见面。2023 年 11 月,尼康迎来了尼克尔镜头 90 周年。同时,尼康摄影大赛 2022-2023 也于本财年正式落下帷幕,共产生了 26 位获奖者。
尼康超级创意营
此外,尼康于 2024 年 4 月正式完成了对知名电影摄影机制造商 RED 的收购。未来,尼康将积极整合利用两家公司在技术领域的优势,与 RED 共同推进专业电影摄影机市场的创新与发展。

尼康在过去的一个财年取得的优异成绩离不开广大尼康用户的支持与喜爱。在下一个财年,尼康将基于自身在光学领域百年的雄厚实力,持续关注市场的需求与动向,将消费者的需求作为核心,打造更优秀的产品与服务回馈用户。未来的路,我们一起前行。

Source: 尼康发布截至 2024 年 3 月财年财报 | 影像业务强势发力



 

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