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Topic Summary

Posted by: ZhangAlix
« on: April 01, 2025, 12:05:32 PM »

香港电影工业 “北上” 寻求新突破 香港专业电影摄影师学会参访乐其创新 SmallRig

2025-03-24
      3 月 11 日,香港专业电影摄影师学会一行 13 人到访深圳市乐其创新股份有限公司,与乐其创新 SmalRig 创始人兼 CEO 周阳及其产研团队围绕摄影器材发展、影像技术创新、及深港影视产业链协同共创等话题展开交流。此次访问由香港专业电影摄影师学会会长姜国民和名誉顾问魏天明带队。

香港专业电影摄影师学会此次访问阵容涵盖香港老中青三代电影人,包括动作片摄影元老陈仲秋(代表作《点指兵兵》)、同样以动作片摄影见长的林辉泰 (代表作《十面埋伏》)、擅长文艺片视觉表达的柯星沛 (《叶问》摄影师)、擅长现实主义题材的摄影师温文杰 (代表作《精武英雄》) 等。据了解,香港专业电影摄影师学会成立于 1988 年,是首个由专业电影技术人员组成的电影学会,20 多年来一直致力于提升电影摄影师的专业新知及制作水平,在业内具有很高的影响力。
“摄影器材从以前的很大、很笨、很重,往现在的轻巧、便携方向发展,又便宜又好用,” 魏天明在参访时分享了对摄影器材未来发展趋势的看法。
在交流会上,双方探讨了专业摄影器材的未来产品布局,并且就如何将专业摄影设备与手机摄影结合、不同拍摄场景对摄影器材产品的耐用性要求,虚拟拍摄中的跟焦与同步问题以及片场加工设备解决临时需求等专业电影行业内目前所面临的问题进行讨论。同时,讨论中还提到如何通过用户共创、行业协作共同推动影视工业发展。

周阳在现场分享到:“摄影师带我们进入到了这个行业,同时又告诉了我们他的痛点。我们不停的去倾听、优化,一直到现在。” 并介绍了公司的核心战略和发展历程,强调公司始终坚持以用户为中心,通过用户共创模式驱动产品创新。他还提到,公司发起成立了 “乐其产业协同创新中心”,搭建线上开放创新平台 “壹起创”,旨在整合全球影像产业链资源,推动大中小企业协同创新发展。
“用户共创的想法很好,解决了摄影师的实际需求。摄影师往往都很有自己的想法,也会经常需要通过改良产品解决摄影器材自身的局限性。但当摄影师提出这些想法的时候,很少有公司会愿意为一个想法去专门做一件产品出来,” 魏天明认为,乐其创新针对摄影设备” 小批量、个性化” 的需求,通过共创方式,解决了电影片场中单件改装难寻合作方的问题。“乐其创新不仅愿意定制化的去做产品,甚至能让想法变成可市场化的商品,让提出想法的摄影师一起共创,一起获益。”

据了解,近年来,乐其创新旗下品牌 SmallRig 斯莫格的产品多次亮相热门影视作品。例如 TVB 热播剧《新闻女王》、全球流行的影视剧如美剧《公寓里的谋杀案》、诺兰执导的电影《信条》等。此外,乐其创新通过 “快制造” 能力,实现平均每天诞生 1.6 个新品、1 年迭代约 400 款产品、新品开发到上市最快 45 天完成商业闭环。
姜国民认为,香港摄影师拥有丰富的拍摄经验,而深圳在影像设备轻量化和智能化方面不断突破,希望通过不断加深交流,创造一些质量更好、更多功能的摄影产品。事实上,深港两地在影像生产制造和影像文化交流上越来越融合。

香港电影曾以 “东方好菜坞” 著称,汇聚了顶尖的电影人才和丰富的内容 IP 资源,为全球观众贡献了无数经典作品,但近年面临工业体系老化、拍摄成本高企等挑战。全球电影行业对高质量视觉效果和先进技术的需求增长,迫使香港电影制作方加大高端设备和技术服务的采购投入,但也推高了成本。2024 年,香港电影票房收入约为 13.4 亿港元,同比下降近 1 亿港元,部分原因是高昂的技术采购成本压缩了利润空间。缺乏专业的技术人才和设备,也反过来影响了香港电影的制作质量和效率。
与此同时,深圳拥有影像产业集群方面的优势,以其强大的制造业基础和敏捷供应链体系,在消费级影像技术、硬件设备及后期制作等领域展现出强大的创新能力。业内人士表示,两地优势互补,“香港创意+深圳制造” 的协同合作模式,或将为香港电影复兴提供新路径。

Source: 香港电影工业 “北上” 寻求新突破 香港专业电影摄影师学会参访乐其创新 SmallRig

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