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Author Topic: “学习强国”App:在线版习近平“红宝书”  (Read 1286 times)

SuHaiJack

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“学习强国”App:在线版习近平“红宝书”

RAYMOND ZHONG2019-02-15 11:43:56
BEIJING — Call it the Little Red App.北京——请叫它“红宝书应用”。Part social platform, part indoctrination tool, a new smartphone app called Study the Great Nation represents the latest effort by the Chinese Communist Party to bring its propaganda initiatives into the mobile age.它是社交平台,也是教化工具——一款名为“学习强国”的新智能手机应用反映出中国共产党将宣传倡议带入手机时代的最新努力。So far, it seems to be working. Study the Great Nation recently became the most downloaded app on Apple’s app store in China, and on several app stores that cater to phones running Android as well.到目前为止,它似乎是奏效的。“学习强国”近期成为苹果在中国的应用商店下载量最大的应用,在几家安卓手机应用商店也是如此。
来自“学习强国”应用程序的截屏。
Not all of the enthusiasm appears to have arisen organically, however. Since the app’s release at the beginning of the year, Communist Party branches at universities and local governments have arranged for administrators to guide and monitor party members as they use the app for political education, according to announcements on officialwebsites.然而,貌似并非所有的热情都是自发产生的。据各类官方网站的公告,自年初该应用发布以来,各高校和地方政府的共产党支部已经安排管理员指导与监督党员使用这款应用进行政治教育。Study the Great Nation, which was produced by the central government’s Publicity Department, has polish and sheen enough to match any of China’s popular news and entertainment apps. Most of those apps are not focused so narrowly, however, on all things Xi Jinping, the country’s leader.“学习强国”由中宣部制作,其时尚与华丽程度可堪媲美任何中国流行的新闻和娱乐应用。但那些应用大部分可不是只关注国家领导人习近平的一举一动。In Study the Great Nation, you can catch up on the latest state media reports on Mr. Xi’s decisions, savor a quote of the day from Mr. Xi or brush up on “Xi Jinping Thought.” You can quiz yourself on Mr. Xi’s policies and pronouncements, or take in a television show called “Xi Time,” which is … well, you get the picture.在“学习强国”里,你可以获得有关习近平决定的最新官媒报道,品味习近平的每日一言,温习“习近平思想”。你可以就习近平的政策和公告进行自我测验,观看名为《习近平时间》的电视节目,它是……好吧,你懂的。Doing each of these activities can reward users with “study points,” which can be redeemed for gifts in future versions of the app.用户每参与这些活动,都能得到“学习积分”。在该应用未来的版本里,可以用积分兑换礼物。Other sections of the app allow you to organize your calendar, manage your to-do list and schedule events.应用的其他部分可以帮你安排日程、管理待办事项清单、安排事件等。Is there a social element? Of course there is. Study the Great Nation is integrated with DingTalk, a messaging app made by the e-commerce giant Alibaba. As a result, you can call or text your friends in the app, host video hangouts and even send messages that disappear, Snapchat-style, after they are read.有社交元素吗?当然有了。“学习强国”结合了阿里钉钉,后者是电商巨头阿里巴巴开发的即时通讯应用。因此,你可以在应用里给朋友打电话、发信息,可以发起视频群直播,甚至可以发送Snapchat式的“阅后即焚”信息。Over the past few years, the Communist Party has deployed patriotic rap songs, slickly produced talk shows and quirky smartphone gamesto try to hook Chinese youth on its ideology and teachings. It is not always easy to tell how such efforts are received, and whether they merely come across as forced.过去几年来,共产党采用了爱国说唱歌曲、制作精巧的脱口秀、古怪离奇的智能手机游戏,竭力吸引中国年轻人到它的意识形态和教化中。要判断这类努力的效果如何,或者是否只是填鸭式,并不总是那么容易。In the case of Study the Great Nation, ratings and reviews for the app are currently disabled in Apple’s app store. But App Annie, an analytics firm, has preserved 497 reviews that had been submitted to Apple’s store as of Tuesday.在“学习强国”案例当中,苹果应用商店这款应用的评分与评价功能目前无法使用。但分析公司App Annie已经保存了截至周二提交给苹果商店的497条评价。They are not kind, by and large. Many are laced with dry sarcasm. The average rating is 2.7 stars out of five.总的来说,评价并不好。很多都带着冷嘲热讽的口吻。总共5颗星的评价平均评分只有2.7颗星。“Everybody is installing this app voluntarily,” wrote one reviewer who gave the app one star. “Nobody is forcing us.”“大家都是自愿的安装的,”一位给了一颗星评价的评论者写道。“没人强迫我们。”“This software is great,” says another one-star review. “I downloaded it completely voluntarily. I like to study.”“这软件太棒了,”另一则一星评价说。“完全自愿下载。喜欢学习。”Raymond Zhong是《纽约时报》驻北京科技记者。在2017年加入时报前,他在新德里为《华尔街日报》报道印度快速增长的经济。欢迎在Twitter上关注他 @zhonggg。Carolyn Zhang和Albee Zhang对本文有研究贡献。翻译:纽约时报中文网点击查看本文英文版。

Source: “学习强国”App:在线版习近平“红宝书”



 

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